Press Releases<< Back
Johnson Outdoors Appoints Baab to Lead Camping and Watercraft Divisions
Larry brings a wealth of experience and proven success in driving innovation, strategy and business results. He joins the company from
“I’m excited that Larry has joined us at Johnson Outdoors. His vast experience and strong leadership skills will be key to ensuring our Camping and Watercraft businesses leverage our strengths to maximize opportunities for growth in an increasingly competitive outdoor recreation industry,” said Helen Johnson-Leipold, Chairman and Chief Executive Officer.
“It’s great to be a part of Johnson Outdoors’ family of adventurers, and to play a vital role in helping to create an exciting future for our Camping and Watercraft brands,” said Larry Baab. “I’m looking forward to working with the passionate outdoor experts at the company to transition our product lines to capitalize on market evolutions and to give consumers the best experience possible in the great outdoors.”
ABOUT JOHNSON OUTDOORS INC.
JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include:
Visit Johnson Outdoors at http://www.johnsonoutdoors.com
At Johnson Outdoors Inc.
VP – marketing services & global communications
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/86c51157-f288-4fc6-96c3-11672efbf065
Source: Johnson Outdoors Inc.